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Industry Marketing Lead at Braze - ApplyBlast

Industry Marketing Lead

Braze

3 months ago

4.2 on Glassdoor

San Francisco, California, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Industry Marketing Lead at Braze will develop and execute marketing strategies tailored to the Media, Entertainment, Gaming, and Sports sectors, driving adoption of Braze’s platform. This role collaborates closely with sales, enablement, content, and customer success teams to position Braze as the leading customer engagement solution for these industries.

Responsibilities

Develop and execute industry-specific marketing strategies
Create content and campaigns such as white papers, case studies, webinars
Lead cross‑functional collaboration and train sales teams

Skills

Qualifications

BA/BSMBA

About Braze

braze.com

Headquarters

New York, New York, United States

Company Size

1001-5000 employees

Founded

2011

View Profile

Braze is a customer engagement platform that helps brands power real-time, customer‑centric interactions across mobile apps, web, email, SMS, and in‑app messaging. It offers audience segmentation, campaign orchestration, personalization, and journey-building backed by SDKs and APIs to connect product and marketing workflows. The platform includes analytics and experimentation tools and integrates with major data and martech stacks to measure and optimize lifecycle messaging. Marketers and product teams use Braze to deliver timely, personalized experiences that drive engagement and retention.