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Influencer Marketing Manager at MyFitnessPal - ApplyBlast

Influencer Marketing Manager

MyFitnessPal

7 days ago

2.8 on Glassdoor

Remote

Full Time

Manager

5 applicants

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About this role

MyFitnessPal is seeking an Influencer Marketing Manager to lead the day-to-day execution of its influencer program, manage a team of specialists, and measure the program's success and return on investment. The role involves building relationships with creators and agencies, overseeing content and campaign performance, and developing strategies aligned with business objectives. The position requires strong analytical skills, experience in influencer marketing, and familiarity with social media platforms and measurement tools.

Responsibilities

Oversee day-to-day execution of influencer programs and creator communications
Manage influencer budgets and allocate spend to maximize return on investment
Develop influencer strategies and define measurement frameworks for program success

Skills

About MyFitnessPal

myfitnesspal.com

Headquarters

Austin, Texas, United States

Company Size

51-200 employees

Founded

2005

View Profile

MyFitnessPal is a nutrition and fitness platform that helps people reach weight, health, and performance goals by tracking calories, macros, and BMR. It offers food and exercise logging, a large searchable food database, barcode scanning, meal and recipe tools, and features for fasting and personalized calorie targets. The app integrates with wearables and other fitness apps to sync activity and provides progress tracking, charts, and community features for motivation. Available on web and mobile, MyFitnessPal positions itself as an all-in-one tracker for daily nutrition and exercise.