Integrated Content Director

The Integrated Content Director leads the strategy, planning, and execution of content across the pet parent journey, ensuring brand strategy and communication priorities are translated into relevant, distinctive, and effective content across channels and platforms. This role owns integrated content planning, content governance, creative operations, production planning, agency coordination, and content effectiveness, establishing processes to deliver high-quality content with greater speed, agility, and efficiency. The position works closely with Brand, Media & Digital, Ecommerce, Shopper Marketing, and partner agencies to ensure content is fit for platform, connected across touchpoints, and optimized for key moments, while leveraging emerging technologies and AI-enabled creative solutions.