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IP & Entertainment Marketing Lead at thatgamecompany - ApplyBlast

IP & Entertainment Marketing Lead

thatgamecompany

2 months ago

Shanghai, Shanghai, China

Onsite

Full Time

Senior

0 applicants

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About this role

The role leads the China Marketing team in creating and executing integrated IP entertainment and experiential marketing initiatives for thatgamecompany's IPs. Responsibilities include shaping localized strategies, overseeing offline activations, and aligning with global creative vision to deepen fan engagement.

Responsibilities

Lead localized IP marketing strategies and integrated promotion campaigns
Oversee end-to-end planning and execution of offline activations
Manage vendor partnerships and budgeting for IP projects

Skills

About thatgamecompany

thatgamecompany.com

Headquarters

Santa Monica, California, United States

Company Size

51-200 employees

Founded

2006

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thatgamecompany is a renowned game studio dedicated to creating timeless interactive experiences that foster human connection across the globe. Known for their critically acclaimed titles such as *Journey*, *Flower*, and *flOw*, the studio aims to push the boundaries of storytelling and artistic expression in gaming. With a commitment to inclusivity and compassion, thatgamecompany strives to engage players of all ages in meaningful and memorable gameplay.