JEFE DE MARKETING DIGITAL

About this role

Responsibilities

• Design, implement, and lead integrated digital marketing strategy aligned with business objectives
• Lead and coordinate multidisciplinary teams (design, content, performance, technology)
• Plan and execute end-to-end demand generation and inbound marketing campaigns
• Manage A/B testing of B2B and B2C campaigns
• Oversee budget, payments, and forecast adjustments in collaboration with the sales team