KitchenAid Brand Media Manager

The KitchenAid Brand Media Manager leads brand media planning, channel programming, and measurement for the US Small Appliances division, bridging upper-funnel brand media with lower-funnel performance marketing. This role manages the annual working media budget, steers Paid Media agency resources, and drives integration between creative and media agencies to optimize full-funnel efficiency. The position also focuses on innovating retailer/commerce media strategies and leveraging creator/influencer channels to engage younger demographics.