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Lead Analyst, Customer Analytics at Dentsu - ApplyBlast

Lead Analyst, Customer Analytics

Dentsu

3 months ago

3.6 on Glassdoor

Maryland

Hybrid

Full Time

Junior

1 applicant

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About this role

This role focuses on data analysis and guided deliverable development to support strategic assessments and marketing campaigns. The position involves executing advanced statistical modeling, data visualization, and translating complex analytical insights into actionable recommendations for non-technical clients. Candidates will leverage their proficiency in SQL, Python, and machine learning techniques to solve unstructured business problems and determine campaign performance.

Responsibilities

Execute advanced statistical modeling and machine learning segmentation
Visualize complex data using Tableau or Power BI dashboards
Evaluate marketing campaign performance and calculate key metrics
Translate analytical insights into actionable strategic recommendations
Collaborate with teams to deliver innovative analytical solutions

Skills

Qualifications

Bachelor's Degree in StatisticsBachelor's Degree in MathematicsMaster's Degree in Marketing Analytics

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.