Lead Analyst, Measurement and Attribution
dentsu USA(3 days ago)
About this role
The Lead Analyst at Merkle will utilize data science techniques to evaluate marketing activities and develop attribution models, focusing on media mix optimization and marketing effectiveness analysis. The role involves managing data and driving innovation in analytics to meet client expectations in a collaborative environment.
Required Skills
- Python
- R
- Data Science
- Marketing Analytics
- Attribution Modeling
- GCP
- AWS
- Data Visualization
- Regression
- Machine Learning
About dentsu USA
dentsu.comDentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across the United States in New York City, Chicago, Detroit and more.
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