Lead Analyst, Measurement & Attribution
dentsu USA(24 days ago)
About this role
The Lead Analyst at Merkle is a data-focused role within the company's US attribution modeling team, supporting client measurement of marketing effectiveness. The position contributes to the firm's analytics capabilities by applying statistical and data science approaches to evaluate marketing impact and support client decision-making. The role reports to senior leadership and operates within a large, client-facing agency environment.
Required Skills
- Attribution Modeling
- Media Mix
- Hierarchical Regression
- Regression
- Random Forest
- Naive Bayes
- Markov Chain
- Python
- R
- GCP
+8 more
Qualifications
- Bachelor's Degree (Statistics/Economics/Math/CS/Physics)
- Advanced Degree Preferred
About dentsu USA
dentsu.comDentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across the United States in New York City, Chicago, Detroit and more.
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