Lead Creative Strategist
Flo Health(19 days ago)
About this role
Creative Strategy Lead at Flo working within the app Creative Studio, focused on paid user acquisition on Meta. The role is a player–coach position combining strategic ownership of app creative direction with leadership of a small channel-specific strategy team to support Flo’s growth and product mission. The role operates at the intersection of performance marketing, creative strategy, and creative production across global audiences.
Required Skills
- Creative Strategy
- Performance Marketing
- Meta Ads
- Data Analysis
- Testing Frameworks
- Team Leadership
- Creative Briefing
- Stakeholder Management
- Jira
- Confluence
+2 more
About Flo Health
flo.healthOW Health is a healthcare technology company that builds digital care and benefits solutions to help organizations deliver more accessible, coordinated, and cost-effective care. Its platform combines virtual care, care navigation, and data integrations to provide personalized care plans, remote monitoring, and analytics that drive better clinical and financial outcomes. OW Health focuses on employer-sponsored benefits, health systems, and payers, aiming to reduce unnecessary utilization while improving member engagement and satisfaction. The company emphasizes security and regulatory compliance alongside a user-friendly patient and provider experience.
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