Lead Creative Strategist
Flo Health(18 days ago)
About this role
Creative Strategy Lead at Flo, the world’s leading female health app, focused on driving creative initiatives for paid app user acquisition with a primary emphasis on Meta. This senior, player–coach role leads a small team of channel-specific Creative Strategists while maintaining hands-on ownership of creative direction and outcomes. The position sits within the Creative Studio and supports Flo’s growth and product ambitions globally.
Required Skills
- Creative Strategy
- Performance Marketing
- Paid Social
- Meta Ads
- Team Leadership
- Data Analysis
- Creative Briefing
- Testing Frameworks
- Creative Production
- Stakeholder Management
About Flo Health
flo.healthOW Health is a healthcare technology company that builds digital care and benefits solutions to help organizations deliver more accessible, coordinated, and cost-effective care. Its platform combines virtual care, care navigation, and data integrations to provide personalized care plans, remote monitoring, and analytics that drive better clinical and financial outcomes. OW Health focuses on employer-sponsored benefits, health systems, and payers, aiming to reduce unnecessary utilization while improving member engagement and satisfaction. The company emphasizes security and regulatory compliance alongside a user-friendly patient and provider experience.
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