Lead, CRM & Retention Marketing

The Lead, CRM & Retention Marketing at BJAK is responsible for designing, executing, and optimizing multi-channel retention campaigns aimed at enhancing customer loyalty and policy renewals. This role involves managing the entire lifecycle of retention strategies—such as automated customer journeys and cross-sell initiatives—while conducting rigorous A/B testing to maximize customer Lifetime Value (LTV) and ensuring profitable retention activities. The ideal candidate has over two years of experience in CRM or retention marketing, with proficiency in modern CRM platforms and a strong analytical mindset to analyze campaign data effectively.