Lead, CRM & Retention Marketing

BJAK(1 month ago)

HybridFull TimeManager$109,415 - $143,896 (estimated)Creative

About this role

The Lead, CRM & Retention Marketing at BJAK is responsible for designing, executing, and optimizing multi-channel retention campaigns aimed at enhancing customer loyalty and policy renewals. This role involves managing the entire lifecycle of retention strategies—such as automated customer journeys and cross-sell initiatives—while conducting rigorous A/B testing to maximize customer Lifetime Value (LTV) and ensuring profitable retention activities. The ideal candidate has over two years of experience in CRM or retention marketing, with proficiency in modern CRM platforms and a strong analytical mindset to analyze campaign data effectively.

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Required Skills

CRM
Retention Marketing
Digital Campaign Management
Multi-Channel Campaigns
Customer Journey Mapping
A/B Testing
Cross-Sell Strategies
Data Analysis
Excel
Google Analytics

+7 more

About BJAK

bjak.my

BJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.