Lead, CRM & Retention Marketing

BJAK(25 days ago)

HybridFull TimeManager$110,054 - $144,836 (estimated)Creative

About this role

The Lead, CRM & Retention Marketing at BJAK is responsible for designing, optimizing, and managing multi-channel retention campaigns focused on maximizing customer Lifetime Value (LTV). This role involves developing automated customer journeys, conducting A/B testing, and implementing cross-sell strategies while balancing the cost of loyalty with the incremental value of retained customers. With a strong emphasis on data analysis and campaign management within a modern CRM platform, the position directly influences customer engagement and revenue growth for Southeast Asia’s leading digital insurance platform.

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Required Skills

CRM Management
Retention Marketing
Digital Campaigns
Multi-Channel Campaigns
Customer Journeys
A/B Testing
Cross-Sell Strategies
Data Analysis
Customer Engagement
Excel Proficiency

+6 more

About BJAK

bjak.my

BJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.