Lead Data Analyst, Marketing Analytics

Upwork(9 days ago)

RemoteFull TimeMedior$80,706 - $108,575 (estimated)Marketing

About this role

A Marketing Analyst (SEO/LLM) on Upwork’s Marketing Analytics team develops measurement frameworks to evaluate organic search and AI-driven discovery performance. The role focuses on shaping organic growth strategy and assessing marketplace visibility in both traditional search and emerging LLM-driven channels.

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Required Skills

SQL
Python
R
SEO Analytics
LLM Analytics
Google Search Console
SEMRush
Ahrefs
Looker
Tableau

+5 more

Qualifications

Degree in Mathematics, Physics, Statistics, Economics, or Computer Science

About Upwork

upwork.com

Upwork is a global freelancing marketplace that connects businesses of all sizes with independent professionals across design, development, writing, marketing, customer support, and more. Clients can post projects or search curated talent, review proposals, and manage engagements with contracts, time-tracking, invoicing, and escrow-backed payments. The platform also provides collaboration tools and enterprise features (talent sourcing, compliance, consolidated billing) to scale contingent work. Companies use Upwork for access to a large talent pool and standardized workflows, while freelancers benefit from job matching, portfolios, and secure payment systems.

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