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Lead – Digital Experience and Content at BMO - ApplyBlast

Lead – Digital Experience and Content

BMO

3 months ago

3.6 on Glassdoor

Toronto, ON, CAN

Onsite

Full Time

Senior

0 applicants

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About this role

This role provides strategic leadership for BMO Insurance's digital experience and content ecosystem, overseeing website performance, content strategy, and governance. The incumbent acts as a central connector across marketing, sales, and business teams to drive engagement and conversion through optimized digital content and search discoverability. Key responsibilities include managing the CMS platform, developing proactive content roadmaps, and leveraging data analytics to refine user experiences.

Responsibilities

Own the end-to-end website experience and content lifecycle
Lead the development of proactive, business-aligned content strategies
Optimize search discoverability across traditional and AI-driven platforms
Establish content governance standards and processes across teams
Translate performance insights into recommendations for leadership

Skills

Qualifications

Bachelor's degree in marketing, advertising, or communications5-6 years of relevant experienceDirect ownership of website platformsCMS (Contentful) experienceExpertise in SEO, AEO, and GEO

About BMO

bmo.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

Founded

1817

View Profile

BMO offers a wide range of personal and business banking services, including checking & savings accounts, loans, lines of credit, credit cards and more.