Lead Digital Marketing Architect
Caterpillar(25 days ago)
About this role
The Lead Digital Architect (Marketing Data) defines and owns the end-to-end data architecture that powers marketing analytics, attribution, audience segmentation, and personalized experiences. The role partners with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant data platforms and real-time decisioning that improve campaign performance and customer lifetime value.
Required Skills
- Data Architecture
- Cloud Architecture
- Lakehouse
- Snowflake
- Python
- SQL
- Scala
- MarTech
- AdTech
- CDP
+8 more
Qualifications
- Master's Degree
About Caterpillar
caterpillar.comCaterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.
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