Lead eCommerce Analyst

About this role

Responsibilities

• Define and lead Direct to Consumer (DTC) eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectives.
• Drive profitable growth by linking marketing spend, merchandising decisions, and customer behavior to Lifetime Value (LTV), margin and retention.
• Establish advanced marketing frameworks, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) incrementality to optimize marketplace performance.
• Shape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retention.
• Develop forecasting and predictive models to support demand planning, inventory strategy and revenue growth.