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Lead, Lifecycle Marketing at Housecall Pro - ApplyBlast

Lead, Lifecycle Marketing

Housecall Pro

27 days ago

4.0 on Glassdoor

Remote

Full Time

Senior

7 applicants

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About this role

The Lead, Lifecycle Marketing manages the full spectrum of lifecycle campaigns across email, SMS, and in-app messaging to enhance customer engagement and drive conversions. This role involves overseeing campaign strategy, execution, and analysis while collaborating with content, design, and analytics teams to ensure seamless integration with overall marketing strategies. The position requires analyzing performance metrics, optimizing campaigns, and ensuring compliance with relevant regulations to provide a cohesive customer experience.

Responsibilities

Develop and implement multi-channel lifecycle marketing strategies
Build dynamic personalized content using Liquid and Mustache logic
Configure and troubleshoot webhooks for real-time event and user data

Skills

About Housecall Pro

housecallpro.com

Headquarters

Denver, Colorado, United States

Company Size

1001-5000 employees

Founded

2013

View Profile

Housecall Pro is an all-in-one business management platform for home service companies (e.g., HVAC, plumbing, electrical, cleaning). It provides scheduling and dispatch, mobile field tools, online booking, estimates, invoicing and payment processing, customer management, automations, and reporting to streamline operations. The platform integrates with common payment and marketing tools and is used by over 200,000 field service professionals. Housecall Pro positions itself as a top-rated solution focused on helping small and mid-size service businesses run and grow more efficiently.