Lead Manager Consumer Marketing Vapor

The Lead Manager Consumer Marketing Vapor role at Reynolds American is responsible for leading the development and execution of marketing communications and creative assets to support sales, customer engagement, and brand objectives. This position acts as the key link between Marketing and Sales teams, translating business goals and customer insights into effective campaigns and creative strategies. The role involves managing agency partners, overseeing project timelines and budgets, ensuring cross-functional alignment, and analyzing campaign performance to drive continuous improvement.