Lead Marketing Analyst

Fullstory(1 month ago)

HybridFull TimeSenior$121,449 - $162,597 (estimated)Revenue & Demand

About this role

As the Lead Marketing Analyst at Fullstory, you will be responsible for building reporting frameworks, conducting strategic analysis, and optimizing marketing efforts through data-driven insights. This hybrid role involves comprehensive data analysis, statistical modeling, and collaboration with marketing leaders to track campaign ROI and improve operational processes. You should have expertise in business intelligence tools, SQL, and experience with predictive modeling and analytics within the B2B SaaS marketing space.

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Required Skills

Data Analysis
Forecasting
Reporting Frameworks
Statistical Modeling
Predictive Modeling
Data Visualization
Marketing Analytics
SQL Proficiency
Campaign ROI Tracking
B2B SaaS Knowledge

+5 more

About Fullstory

www.fullstory.com

FullStory is a behavioral data platform designed to help businesses understand user sentiment by uncovering insights hidden within user interactions. It enables organizations to analyze and visualize customer behavior, ultimately aiding in the creation of products that foster long-term loyalty. By tapping into user behavior data, FullStory supports the development of better user experiences that meet customer needs effectively.