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Lead Martech Engineer at Alo Yoga - ApplyBlast

Lead Martech Engineer

Alo Yoga

1 month ago

3.3 on Glassdoor

Beverly Hills, California, United States

Onsite

Full Time

Senior

0 applicants

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About this role

Alo is seeking a Lead Martech Engineer to design, build, and scale the technology powering retention, personalization, and cross-channel customer journeys. This role sits at the intersection of marketing, data, and engineering, owning the technical foundation behind Customer 360, lifecycle orchestration, experimentation, and measurement. The position focuses on operationalizing customer data through a CDP and reverse ETL tooling into activation platforms like Braze to enable scalable lifecycle and retention programs.

Responsibilities

Design and implement cross-channel customer journeys using Braze and orchestration tools
Operationalize Customer 360 and sync customer data into CDP and activation platforms
Enable A/B testing and measurement for lifecycle and retention programs

Skills

About Alo Yoga

aloyoga.com

Headquarters

Beverly Hills, California, United States

Company Size

501-1000 employees

Founded

2007

View Profile

Alo Yoga is a lifestyle and performance apparel brand that designs and sells yoga leggings, activewear, and accessories for studio-to-street wear. Their products—wear-tested by yogis and promoted as celeb‑approved—focus on fit, fabric performance, and versatile styling for women and men. Alo operates a direct-to-consumer e-commerce platform with international storefronts and apps, offering collections for practice, training, and everyday lounging.