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Lead, Ocular Surface Marketing at Harrow, Inc. - ApplyBlast

Lead, Ocular Surface Marketing

Harrow, Inc.

6 hours ago

Remote

Full Time

Senior

0 applicants

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About this role

The Lead, Ocular Surface Marketing is responsible for the strategic ownership and growth of Harrow's Ocular Surface product portfolio, serving as the marketing counterpart to the Head of Sales to ensure cohesive brand and field execution. This role involves developing brand strategies, creating demand among eye care professionals, and managing marketing budgets and agencies. The position requires translating pharmacy-benefit dynamics into pull-through programs and leading market research to deepen customer and market understanding.

Responsibilities

Own Ocular Surface franchise strategy and annual brand plans
Create demand with optometrists and ophthalmologists through targeting and messaging
Lead brand managers and manage agencies and franchise marketing budget

Skills

About Harrow, Inc.

harrow.com

Headquarters

Nashville, Tennessee, United States

Company Size

201-500 employees

Founded

2012

View Profile

Harrow, Inc. is a healthcare company that develops, acquires, and commercializes specialty pharmaceuticals and patient-focused services. It emphasizes improving patient outcomes and access to therapies through clinical development, commercialization efforts, and provider support programs. Harrow works with healthcare partners, payers, and clinicians to bring treatments to market and support their appropriate use. Its investor relations site provides financial reports, corporate news, and governance information for stockholders and analysts.