Lead of User Acquisition
Ruby Labs(2 months ago)
About this role
The Lead of User Acquisition at Ruby Labs is responsible for establishing and overseeing a centralized User Acquisition Department that serves multiple subscription products. This role includes defining and executing UA strategies across various platforms (Meta, TikTok, Google, etc.), managing budgets to ensure effective customer acquisition costs and returns on ad spend, and mentoring a distributed team of UA Managers. The position demands strong analytical skills, leadership in performance marketing, and close collaboration with product and creative teams to drive growth and performance across all paid traffic channels.
Required Skills
- User Acquisition
- Strategy Development
- Team Management
- Budget Oversight
- Process Optimization
- Performance Analytics
- KPI Setting
- Cross-Platform Collaboration
- Data-Driven Decision Making
- Vendor Management
+11 more
About Ruby Labs
rubylabs.comRuby Labs is a forward-thinking company that specializes in developing innovative consumer products aimed at transforming sectors such as health, education, and entertainment. With a commitment to enhancing lives, Ruby Labs leverages cutting-edge technology to create solutions that are not only functional but also impactful. The company focuses on crafting products that push the boundaries of traditional markets, creating value for consumers and making a positive difference in their everyday lives.
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