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Lead Product Marketing Manager, Tokenization & Web3 at Bitpanda - ApplyBlast

Lead Product Marketing Manager, Tokenization & Web3

Bitpanda

3 days ago

3.7 on Glassdoor

Vienna, Vienna, Austria

Hybrid

Full Time

Senior

0 applicants

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About this role

The Lead Product Marketing Manager for Tokenization & Web3 at Bitpanda is responsible for owning the go-to-market strategy, messaging, and launches for the company's Vision Chain and Web3 products. This role bridges Product, Marketing, and Commercial teams to translate complex DeFi mechanics into accessible financial products for retail customers, institutions, and developers. The position requires a seasoned product marketer with expertise in regulated financial environments and crypto ecosystems to drive adoption and revenue growth.

Responsibilities

Define positioning and messaging for Web3 products and Vision Chain
Manage end-to-end launch calendar for Web3 and partner initiatives
Develop campaigns and sales materials for retail and institutional audiences

Skills

About Bitpanda

bitpanda.com

Headquarters

Vienna, Vienna, Austria

Company Size

501-1000 employees

Founded

2014

View Profile

Bitpanda is a European investing and brokerage platform that enables users to buy and trade stocks, cryptocurrencies, indices, ETFs and precious metals. It positions itself as a leading European broker offering fast, low‑barrier investing—trade from only €1, trade 24/7, and make fee‑free deposits. The service aims to simplify retail investing with a unified web and mobile experience for managing diverse asset classes. Bitpanda emphasizes accessibility and speed for users across Europe.