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Lifecycle Campaign Specialist at REA Group - ApplyBlast

Lifecycle Campaign Specialist

REA Group

2 days ago

3.7 on Glassdoor

Melbourne, Victoria, Australia

Hybrid

Full Time

Medior

0 applicants

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About this role

The Lifecycle Campaign Specialist supports the Consumer Lifecycle team in building audience awareness and engagement through personalised, omni-channel marketing programs. This role focuses on delivering relevant experiences for users visiting realestate.com.au and realcommercial.com.au, helping them become members and achieve their property goals. The position involves planning and executing campaigns across multiple channels to drive meaningful action and ongoing engagement.

Responsibilities

Plan and deliver consumer lifecycle campaigns across email, push, and web channels
Build and optimize personalized end-to-end customer journeys using Braze
Analyze campaign performance and implement data-driven optimization strategies

Skills

About REA Group

rea-group.com

Headquarters

Richmond, Victoria, Australia

Company Size

1001-5000 employees

Founded

1995

View Profile

REA Group (ASX:REA) is a digital advertising company that operates Australia's leading property websites and real estate websites in Europe, Asia and the US.