Lifecycle Communications Manager (Remote - Work from Anywhere)
Xapo Bank(11 days ago)
About this role
The Lifecycle Communications Manager role at Xapo Bank is a strategic marketing position focused on developing a cohesive communication strategy throughout the member journey. It involves creating personalized engagement experiences across multiple channels to improve loyalty, reduce churn, and enhance the overall customer lifecycle.
Required Skills
- Customer Segmentation
- Personalization
- Data Analysis
- Copywriting
- A/B Testing
- Project Management
About Xapo Bank
xapobank.comXapo Bank is a digital bank that brings Bitcoin and US dollar banking together in a single app, letting customers secure, transact, and grow their BTC holdings alongside USD accounts. Founded in 2013 and headquartered in Gibraltar, it brands itself as “where global banking meets Bitcoin,” offering custody, payments and account services that bridge crypto and traditional finance. The platform emphasizes security and seamless management of Bitcoin and fiat for customers worldwide.
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