Lifecycle Marketing Associate

Good Inside(1 day ago)

HybridFull TimeMedior$85,000 - $95,000Marketing

About this role

Good Inside is seeking a Lifecycle Marketing Associate to support and optimize the company's multi-channel marketing campaigns. The role involves building personalized touchpoints through email, SMS, and push notifications, collaborating with various teams, and analyzing campaign performance to enhance user engagement and retention.

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Required Skills

Braze
Marketing Automation
Email Marketing
SMS Marketing
Campaign Management
A/B Testing
Data Analysis
Segmentation
Cross-functional Collaboration
Fluent Communication

About Good Inside

goodinside.com

Good Inside is a parenting education and support company founded by clinical psychologist Dr. Becky Kennedy that offers compassionate, evidence‑informed strategies to help caregivers understand and respond to children's behavior. It provides on‑demand resources including digital courses, a membership community, workshops, coaching, and free content aimed at building caregiver resilience, strengthening parent‑child connection, and tackling common parenting challenges. The Good Inside approach is summed up in Dr. Becky's #1 New York Times bestselling book and amplified across social channels for ongoing, 24/7 parenting support.

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