Lifecycle Marketing Manager
SoFi(1 month ago)
About this role
The Lifecycle Marketing Manager will support SoFi’s Personal Loan vertical by optimizing and developing programs to guide users through funding a Personal Loan. The role focuses on delivering measurable business outcomes through data-driven insights, personalized multi-channel communications, and collaboration with Product, Data Science, and Marketing leadership. This position also involves developing reporting frameworks and working on experimentation roadmaps to continually optimize performance.
Required Skills
- Lifecycle Marketing
- Cross-Functional Collaboration
- Email Marketing
- In-App
- Push Notifications
- SMS Marketing
- Experimentation
- Campaign Automation
- Personalization
- Reporting
+4 more
Qualifications
- Bachelor's Degree
- MBA
About SoFi
sofi.comWelcome is a digital design and engineering studio that builds websites, web apps, and branded online experiences for startups and enterprises. They combine user‑centered UX/UI design, front‑end and back‑end engineering, and performance and accessibility optimization to deliver polished, responsive products. Services include product strategy, visual design, development, and ongoing support or optimization. Clients pick Welcome for fast iteration, clean typography and layouts, and developer‑friendly, measurable outcomes.
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