Lifecycle Marketing Manager.
Dopay(7 months ago)
About this role
The Lifecycle Marketing Manager at dopay will own customer engagement, retention, and advocacy programs for the company’s B2B clients and their employees. The role focuses on developing data-driven lifecycle strategies and automation to maximize lifetime value and foster customer advocacy within a mission-driven payroll/fintech environment.
Required Skills
- Lifecycle Marketing
- Customer Retention
- Customer Engagement
- HubSpot
- Marketing Automation
- CRM
- A/B Testing
- Journey Mapping
- Analytics
- Communication
Qualifications
- Bachelor's Degree in Marketing, Business, or Related Field
About Dopay
dopay.comDopay is a financial technology company that specializes in cashless payroll solutions for businesses. It enables companies to pay their employees electronically through Dopay cards, which are powered by Mastercard, ensuring fast, easy, and secure transactions. By streamlining the payroll process, Dopay enhances efficiency and offers a modern alternative to traditional payment methods. Businesses can sign up for Dopay to improve their payroll operations and provide employees with convenient payment options.
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