Lifecycle Marketing Manager
Baselane(14 days ago)
About this role
A Lifecycle Marketing Manager at Baselane sits on the Growth Marketing team and owns the company's customer communications across the lifecycle, focusing on owned channels like email, push, SMS, in-app and banners. The role develops lifecycle strategy to drive engagement and core company metrics while collaborating with Product, Brand, Content, Sales and Operations. This position is based in Toronto with a hybrid schedule.
Required Skills
- Lifecycle Marketing
- SMS
- Push
- In-App
- Marketing Automation
- Braze
- AI
- Segmentation
- Analytics
+6 more
About Baselane
baselane.comBaselane is a landlord-focused fintech platform that helps rental property owners manage their finances with all-in-one banking, accounting, and automated rent collection. The service combines dedicated business banking and payment processing with bookkeeping, expense tracking, and rent-payment automation to simplify reconciliation and cash flow management. Designed for independent landlords and small property managers, Baselane aims to bring clarity, control, and time savings to rental finance operations and offers free sign-up.
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