Lifecycle Marketing Manager
Baselane
About this role
A Lifecycle Marketing Manager at Baselane sits on the Growth Marketing team and owns the company's customer communications across the lifecycle, focusing on owned channels like email, push, SMS, in-app and banners. The role develops lifecycle strategy to drive engagement and core company metrics while collaborating with Product, Brand, Content, Sales and Operations. This position is based in Toronto with a hybrid schedule.
Skills
About Baselane
baselane.comBaselane is a landlord-focused fintech platform that helps rental property owners manage their finances with all-in-one banking, accounting, and automated rent collection. The service combines dedicated business banking and payment processing with bookkeeping, expense tracking, and rent-payment automation to simplify reconciliation and cash flow management. Designed for independent landlords and small property managers, Baselane aims to bring clarity, control, and time savings to rental finance operations and offers free sign-up.
Recent company news
PR NewswireBaselane Announces $34M in New Funding, Debuts AI-Powered Tools to Automate Banking and Bookkeeping for Real Estate Investors
Oct 1, 2025
AlleyWatchBaselane Raises $20M to Scale AI-Powered Financial Platform for Real Estate Investors
Oct 2, 2025
citybizBaselane Announces $34.4M Funding, Unveils AI-Driven Automation for Real Estate Investors
Oct 8, 2025
The College InvestorBaselane Review: Pros, Cons, And Alternatives
Dec 10, 2025
FinTech GlobalFinTech platform Baselane secures $34m for AI expansion
Oct 2, 2025
About Baselane
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Baselane.
Salary
$110k – $145k
per year