Lifecycle Marketing Manager
Reformation
About this role
Reformation is seeking a Lifecycle Marketing Manager to develop and optimize multi-channel customer journeys using automation, segmentation, and personalization. The role focuses on driving retention, engagement, and customer lifetime value across email, SMS, and other channels.
Skills
About Reformation
thereformation.comReformation is a Los Angeles–based women's clothing and accessories brand that designs trend-forward pieces with a strong emphasis on sustainability. The company promotes lower‑impact fashion through eco-friendly materials, vintage and deadstock sourcing, waste‑reducing production, and transparent reporting of environmental impacts (their site even notes, “Being naked is the #1 most sustainable option. Reformation is #2.”). Selling directly to consumers online and through retail locations, Reformation positions itself as a modern label that blends style with measurable efforts to reduce fashion’s footprint.
Recent company news
TIMEReformation CEO Hali Borenstein on Centering Sustainability and Taking Risks
1 month ago
West Virginia Public BroadcastingCoal Reformation Firm Picks Mason County For New Facility
1 month ago
https://the-ethos.co/9 Brands Like Reformation to Shop for Responsible, Feminine Fashion
2 weeks ago
ModaesCirc, Supported by Inditex, Welcomes Madewell, Reformation, and C&A to Fiber Club
2 weeks ago
Fast CompanyTo make this 100% recycled sweater, Reformation had to get creative
Nov 3, 2025
About Reformation
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Reformation.
Salary
$80k – $108k
per year