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Lifecycle Marketing Manager at Aiven - ApplyBlast

Lifecycle Marketing Manager

Aiven

3 months ago

2.8 on Glassdoor

Ireland

Hybrid

Full Time

Senior

0 applicants

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About this role

A Lifecycle Marketing Manager at Aiven will own the end-to-end journey for self-serve customers, focusing on activation, retention, and expansion. The role involves designing personalized nurture programs, managing in-console messaging, and leveraging behavioral data to drive monetization and reduce churn. You will collaborate closely with Product and Data teams to define usage signals and build automated responses.

Responsibilities

Design and execute nurturing programs to drive user activation and retention
Build and manage in-console messaging to surface relevant prompts to users
Develop user segmentation frameworks based on product usage and behavior
Drive monetization through targeted upgrade prompts and tier nudges
Collaborate with Product and Data teams to define activation and churn signals

Skills

About Aiven

aiven.io

Headquarters

Helsinki, Southwest Finland, Finland

Company Size

201-500 employees

Founded

2016

View Profile

Aiven is an AI-ready open source data platform that provides fully managed open-source data technologies across major cloud providers. It combines streaming, storage, and serving services — such as Kafka, PostgreSQL, ClickHouse, OpenSearch, Redis, and observability tools — to rapidly stream, store and serve data for analytics, applications, and machine learning. Aiven emphasizes simplicity, security, high availability, and multi‑cloud portability, handling provisioning, scaling, backups, and maintenance. Organizations use Aiven to accelerate data and AI projects without operating their own infrastructure while retaining open-choice software and cloud flexibility.