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Lifecycle Marketing Manager at Moonshot - ApplyBlast

Lifecycle Marketing Manager

Moonshot

3 months ago

4.6 on Glassdoor

New York, NY

Hybrid

Full Time

Senior

2 applicants

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About this role

A Lifecycle and Retention Manager at Moonshot will own end-to-end Braze messaging strategies to drive user activation, retention, and reactivation through automated flows, dynamic segmentation, and targeted incentives. The role involves building loyalty programs, running experiments, and analyzing cohort data to optimize the consumer experience for a fast-growing crypto trading platform. Success in this position requires a competitive stance on metrics and a strong ability to craft mobile-first copy.

Responsibilities

Own end-to-end Braze messaging and segmentation strategies
Build automated onboarding and reactivation user flows
Run A/B tests and weekly lifecycle experiments
Analyze cohort lifetime value to drive growth strategy
Manage promotions and loyalty incentives within the app

Skills

Qualifications

Bachelor's degree preferred3+ years in Lifecycle/CRM/Rention

About Moonshot

moonshot.money

Company Size

1-10 employees

View Profile

Moonshot is a mobile-first crypto trading platform that allows users to buy and sell memecoins, tokenized stocks (xStocks), and leverage trade — all in one app. Designed for simplicity and accessibility, it serves over 2 million users via iOS and Android apps. Moonshot targets cryptocurrency enthusiasts seeking quick, straightforward access to trending coins and financial instruments.