Lifecycle Marketing Manager

This role is responsible for the strategy, design, implementation, and optimization of member journeys that support acquisition, onboarding, engagement, retention, and relationship growth. The position defines audience strategy, personalization, testing, and measurement across the member lifecycle, ensuring communications are coordinated, compliant, and aligned to member and business needs. This role balances strategic planning with hands-on execution to lead lifecycle marketing initiatives and partner with stakeholders across the organization to translate growth priorities into connected, relevant, and measurable member experiences.