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Lifecycle Marketing Manager at Joy - ApplyBlast

Lifecycle Marketing Manager

Joy

1 month ago

United States

Onsite

Part Time

Manager

0 applicants

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About this role

Joy 101 is seeking a part-time Lifecycle Marketing Manager to design, build, and optimize multi-branch customer journeys across consumer and enterprise programs. The role focuses on technical execution within Braze, including segmentation, behavioral triggers, and rigorous QA, while also requiring strong marketing instincts to craft compelling copy and strategy. This position involves collaborating with the Sr. Lifecycle Marketing Manager to drive engagement, retention, and program health for both direct-to-consumer and employer-sponsored audiences.

Responsibilities

Build multi-branch journey logic and lifecycle marketing systems
Design and write email, push, and in-app copy for diverse audiences
Monitor program health and diagnose performance issues

Skills

About Joy

withjoy.com

Joy is an all-in-one wedding planning platform that offers free wedding websites, a zero-fee cash and gift registry, smart RSVP, guest list management, save the dates, and invitations. It also provides tools like hotel room blocks, a contact collector, and a matching mobile app. Joy additionally supports baby registries and parenting resources, serving millions of couples and families.