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Lifecycle Marketing Manager at Fi - ApplyBlast

Lifecycle Marketing Manager

1 month ago

3.1 on Glassdoor

New York, New York, United States

Onsite

Full Time

Senior

0 applicants

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About this role

This role leads the strategy and execution of email and SMS lifecycle marketing programs for a subscription-based consumer brand. The position involves managing the full communications calendar, optimizing automated customer journeys, and driving engagement through data-driven segmentation and testing. The role requires close collaboration with product, engineering, and creative teams to enhance customer retention and revenue growth.

Responsibilities

Own lifecycle communications calendar and set cadence strategy across email and SMS channels
Design and optimize automated flows across the full customer journey from lead nurture to renewal
Track and report on lifecycle KPIs including engagement, revenue, retention, and deliverability

Skills

About Fi

tryfi.com

Headquarters

New York, New York, United States

Company Size

51-200 employees

Founded

2017

View Profile

Fi is a pet‑tech company that makes the Fi Smart Dog Collar — a GPS‑enabled, subscription‑based tracker and health/activity monitor for dogs. The collar pairs with a mobile app to deliver real‑time location, lost‑dog mode, and behavior/activity insights (e.g., eating, licking, barking) to help owners monitor their pet’s safety and wellbeing. Fi sells the collar online and powers its location and data features via a monthly service (starting at $19/month).