Ancestry
The Lifecycle Marketing Manager develops and optimizes multi-channel customer communications based on user lifecycle status, including onboarding, engagement, retention, and win-back. This role involves managing campaigns end-to-end, conducting A/B testing, and leveraging data analysis to drive conversion and retention metrics. The position requires collaboration with cross-functional teams to build automated communication streams and mentor junior team members.
Ancestry is a genealogy and family history platform that helps people discover, preserve, and share their family stories. It provides searchable access to billions of historical records (census, birth, marriage, immigration, military and more), tools to build interactive family trees, and automated hints that link records to your relatives. The company also offers consumer DNA testing (AncestryDNA) to estimate ethnicity and find genetic matches, plus collaboration, publishing, and mobile/web apps for research. Individuals and professional genealogists use Ancestry for its large global record collection, integrated DNA–records matching, and user-friendly research tools.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Ancestry.
28% below the average for this role
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