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Lifecycle Marketing Manager at Vesync - ApplyBlast

Lifecycle Marketing Manager

Vesync

11 hours ago

1.9 on Glassdoor

Tustin, California, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Lifecycle Marketing Manager at VeSync will build and own the email and SMS lifecycle program from the ground up, designing segmented and personalized customer journeys across the full funnel from sign-up to renewal. This hands-on role involves creating the lifecycle roadmap, managing the campaign calendar, and driving adoption, retention, and win-back strategies. The position requires collaboration with product, customer experience, and creative teams to optimize conversion and retention metrics in a pre-launch, fast-paced environment.

Responsibilities

Build email and SMS lifecycle programs across the full customer journey
Design segmented and personalized customer journeys from sign-up to renewal
Own conversion and retention metrics through structured testing and optimization

Skills

About Vesync

vesync.com

Headquarters

Tustin, California, United States

Company Size

51-200 employees

Founded

2011

View Profile

Vesync Co., Ltd. is a consumer IoT company that builds smart-home appliances and the VeSync cloud platform and mobile app for connecting and controlling devices. Through its consumer brands (including Levoit, COSORI and Etekcity), it offers smart air purifiers, humidifiers, heaters, air fryers, smart plugs, LED lighting and other connected home products. Vesync emphasizes easy setup, scheduling, automation and voice-assistant integrations (Amazon Alexa, Google Assistant) to simplify everyday routines. The company sells globally through online and retail channels.