Lifecycle Marketing, Personalization & Automation Manager

The Lifecycle Marketing, Personalization & Automation Manager will translate marketing growth strategies into scalable, personalized, and automated member and prospect journeys. Reporting to the Director of Research and Insights, the role leads the marketing technology roadmap, CRM, and applied AI initiatives, collaborating with Marketing, IT, Data, and vendor partners. The manager oversees implementation, optimization, and adoption of martech tools such as Salesforce, Adobe, and Microsoft Dynamics to drive growth, improve member engagement, and ensure measurable ROI.