Lifecycle Marketing Specialist

Zynga (28 days ago)

HybridFull TimeJunior$73,583 - $97,142 (estimated)Marketing

About this role

The Lifecycle Marketing Specialist executes day-to-day CRM activities (email, push, and other channels) for a new game, owning setup, maintenance, creative assets, and reporting. The role supports business objectives through hands-on campaign execution, performance analysis, and cross-functional collaboration. It requires a creative, highly executional professional who can operate in a fast-paced live games environment.

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Required Skills

CRM
Email
Push Notifications
HTML
SQL
CMS
Braze
Domain Reputation
Segmentation
AB Testing

+9 more

Qualifications

Bachelor's Degree

About Zynga

zynga.com

Zynga is a leading developer and publisher of free-to-play mobile and online games, best known for franchises like FarmVille, Zynga Poker, and Hit It Rich. The company builds social, casual, and live-service experiences across mobile, web, and other platforms, emphasizing community features, frequent content updates, and live operations. Zynga monetizes through in-app purchases and advertising while reaching a global audience with accessible, franchise-driven titles. Headquartered in San Francisco, the studio focuses on data-driven design and social gameplay to drive long-term player engagement.