Loyalty Engagement Manager

This role executes and analyzes the Scene+ engagement program for Scotiabank clients, transforming loyalty strategy into measurable offers, campaigns, and lifecycle journeys. The position drives profitable client behaviors such as card activation, spend capture, and product depth through rigorous test-and-learn methodologies and performance measurement. It serves as the primary operational link between Scotiabank and coalition partners like Empire, Cineplex, and Shell to ensure accurate and compliant offer delivery.