Manager, Audience Analytics

Mediahub

3 months ago

3.0 on Glassdoor

New York, NY, United States

Hybrid

Full Time

Manager

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About this role

The Manager, Audience Analytics leads day-to-day audience and data initiatives for client teams, developing data-informed solutions that leverage the agency’s proprietary data and platforms. The role partners cross-functionally with client solutions, strategy, and partnerships to design and execute addressable audience strategies across paid, owned, and earned channels. This person supports the Director in connecting MarTech and AdTech systems, modernizing audience-first approaches, and driving client business outcomes through data-driven insights.

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About Mediahub

ipgmediabrands.com

IPG Mediabrands is the global media and marketing solutions network of Interpublic Group, providing integrated media planning, buying, data & analytics, content and performance marketing services. The company combines creative, technology and proprietary insights to help brands reach consumers across channels—leveraging programmatic, commerce, measurement and attribution capabilities. IPG Mediabrands says it has reengineered its core to move at the pace of rapidly changing consumer behavior, focusing on data-driven strategies that deliver measurable business outcomes. It operates worldwide through agency brands and specialized teams to support advertisers, agencies and media partners.