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Manager, Brand Analytics at GSK plc - ApplyBlast

Manager, Brand Analytics

GSK plc

7 months ago

4.2 on Glassdoor

Durham, North Carolina

Onsite

Full Time

Manager

0 applicants

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About this role

A Manager, Business Analytics at GSK drives performance for the Specialty Business Unit through commercial analyses, customer targeting, segmentation, and marketing mix modeling. The role focuses on identifying opportunities, influencing business decisions, and delivering data-driven insights across multiple functions.

Skills

Qualifications

Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ EconomicsExperience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharmaUnderstanding of marketing fundamentals & frameworks that can be applied to solve analytical problemsExperience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analyticsExperience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)