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Manager, Brand PR and Earned Influence at Nature's Bakery - ApplyBlast

Manager, Brand PR and Earned Influence

Nature's Bakery

10 days ago

3.3 on Glassdoor

Chicago, Illinois, United States

Onsite

Full Time

Manager

0 applicants

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About this role

Mars Snacking is seeking a strategic and creative communications professional to lead earned media and influence-led brand initiatives for its Better-for-You portfolio, including KIND and RXBAR. The role focuses on driving reputation, increasing brand awareness, and sparking trends through high-impact campaigns, strategic partnerships, and executive visibility. This position requires a communicator who can blend data-driven insights with cultural timing to enhance brand equity and drive growth across North America and Canada.

Responsibilities

Execute earned media and strategic partnership initiatives to drive brand awareness and growth
Manage agency partners and cross-functional teams to deliver culturally resonant brand campaigns
Develop executive messaging and communications materials to enhance leader visibility and reputation

Skills

About Nature's Bakery

naturesbakery.com

Headquarters

Reno, Nevada, United States

Company Size

201-500 employees

Founded

2011

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Nature's Bakery is a snack company that makes better-for-you, soft-baked goods using real, wholesome ingredients with the purpose of nourishing families and helping them thrive one snack at a time. Its product line includes soft-baked fig and brownie bars and other snack varieties, sold direct-to-consumer online with options like build-a-box and branded gear. The brand emphasizes great taste alongside wholesome ingredients and convenient snacking. Nature's Bakery is headquartered in Reno, Nevada.