Manager, Brand Strategy, NBA 2K
2K
About this role
Manager of Brand Strategy for the NBA 2K brand at 2K Games, focused on shaping the brand's future through culturally tuned strategic direction and creative positioning. The role sits at the intersection of sports, music, style, and gaming and requires a hands-on, collaborative approach across internal teams and partners.
Skills
Qualifications
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.
Recent company news
Massively OverpoweredMMO Business Roundup: Unionized game devs march through GDC, 2K Games mocap devs unionize
5 hours ago
Bleeding Cool NewsRewriting History & Making Our Own: We Preview WWE 2K26
2 hours ago
GameSpotHistoric, First-Ever Union Formed By Workers At 2K Games
1 day ago
The Hollywood ReporterMotion Capture Workers at ‘NBA 2K’ Studio Ratify First Union Contract With IATSE
2 days ago
Borderlands | Official WebsiteBounty Pack 1 free for BL4 players
Nov 20, 2025
About 2K
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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View leadership team, funding history,
and employee contacts for 2K.
Salary
$100k – $148k
per year
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