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Manager, Brand Strategy at Intact Financial - ApplyBlast

Manager, Brand Strategy

Intact Financial

4 months ago

3.3 on Glassdoor

Montréal, Quebec, Canada

Hybrid

Full Time

Senior

0 applicants

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About this role

Intact is seeking a growth-focused Brand Leader to drive the belairdirect brand strategy and performance. This role requires blending strategic creativity with a commercial mindset to lead integrated campaigns and manage significant budgets. The leader will shape bold ideas while ensuring every investment delivers measurable business outcomes across traditional and digital channels.

Responsibilities

Lead the belairdirect brand strategy and annual brand plan to drive long-term growth
Develop and execute integrated full-funnel marketing strategies across channels
Manage the brand budget end-to-end including forecasting and investment allocation
Own brand performance reporting to connect marketing activity to business impact
Build strong partnerships with external agencies and strategic partners