Manager, Consumer Insights
Heinz(4 months ago)
About this role
A Consumer Insights Manager at Kraft Heinz partners with marketing and cross-functional stakeholders to translate consumer and market data into recommendations that guide brand and growth decisions. The role focuses on shaping consumer strategy and influencing decisions across brand positioning, targeting, innovation, and communication effectiveness.
Required Skills
- Consumer Research
- Market Research
- Qualitative Research
- Quantitative Research
- Insights Strategy
- Brand Positioning
- Targeting
- Product Innovation
- Product Renovation
- Communication Testing
+11 more
About Heinz
heinz.comHeinz is a renowned food company known for its iconic condiments, particularly its world-famous ketchup. With a rich history spanning over 150 years, Heinz specializes in the production of high-quality food products that inspire a passionate consumer following. The company continually innovates, introducing new flavors and products while maintaining a strong commitment to quality. Heinz operates under the belief that food should evoke love and connection, which is reflected in their marketing and product offerings.
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