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Manager Consumer Marketing at Eli Lilly and Company - ApplyBlast

Manager Consumer Marketing

Eli Lilly and Company

5 months ago

4.0 on Glassdoor

São Paulo, Brazil

Onsite

Full Time

Senior

0 applicants

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About this role

The Consumer Experience & Innovation Manager at Lilly Brazil builds and advances consumer marketing capability by leading cross-functional projects and collaborating with internal partners, global teams, and creative agencies. The role focuses on developing industry-leading strategies grounded in deep patient insights to drive brand awareness, engagement, and loyalty among healthcare consumers in the region. Key duties include creating content-driven campaigns, managing digital ecosystems, and formulating the operational Patient Engagement plan.

Responsibilities

Develop and execute consumer-centric marketing strategies to drive brand awareness and loyalty
Lead creative agencies and internal partners in delivering innovative patient engagement solutions
Collaborate with market research teams to identify consumer insights for brand strategy
Manage the operational Patient Engagement plan aligned with broader organizational strategies
Monitor campaign metrics and adjust parameters to continuously enhance overall impact

Skills

Qualifications

Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Communications

About Eli Lilly and Company

lilly.com

Headquarters

Indianapolis, Indiana, United States

Company Size

10001+ employees

Founded

1876

View Profile

Eli Lilly and Company is a global biopharmaceutical company headquartered in Indianapolis, Indiana. It discovers, develops, manufactures and commercializes prescription medicines across therapeutic areas including diabetes, oncology, immunology, neuroscience and pain, and has a longstanding history in insulin and other major drug discoveries. Lilly invests heavily in research and clinical development and partners with biotech, academic institutions, and industry collaborators to advance biologics, small molecules, and precision medicines. The company operates global manufacturing and commercial networks and provides patient-support programs to improve access to its therapies.