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Manager, Creative Excellence & Evaluation (Mars Snacking) at Nature's Bakery - ApplyBlast

Manager, Creative Excellence & Evaluation (Mars Snacking)

Nature's Bakery

24 days ago

3.3 on Glassdoor

Chicago, Illinois, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Manager, Creative Excellence & Evaluation at Mars Snacking leads the learning agenda and measurement strategies to evaluate campaign performance and drive brand growth. This role acts as a strategic partner to global brand, media, and intelligence teams, utilizing advanced methodologies and AI-enabled research to translate complex data into actionable insights. The position focuses on building organizational capability, championing test-and-learn cultures, and ensuring creative distinctiveness across consumer experiences.

Responsibilities

Lead creative learning plans and evaluate campaign performance using quantitative and qualitative methodologies
Design and implement measurement frameworks to link pre-market testing with commercial brand outcomes
Manage external research agencies and vendors to deliver actionable insights and optimize research budgets

Skills

About Nature's Bakery

naturesbakery.com

Headquarters

Reno, Nevada, United States

Company Size

201-500 employees

Founded

2011

View Profile

Nature's Bakery is a snack company that makes better-for-you, soft-baked goods using real, wholesome ingredients with the purpose of nourishing families and helping them thrive one snack at a time. Its product line includes soft-baked fig and brownie bars and other snack varieties, sold direct-to-consumer online with options like build-a-box and branded gear. The brand emphasizes great taste alongside wholesome ingredients and convenient snacking. Nature's Bakery is headquartered in Reno, Nevada.