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Manager, CRM Marketing at PrizePicks - ApplyBlast

Manager, CRM Marketing

PrizePicks

25 days ago

4.1 on Glassdoor

Remote

Full Time

Manager

0 applicants

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About this role

PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing to oversee a team and enhance customer relationships through the operationalization of marketing campaigns across the customer lifecycle. This role involves developing customer journeys, optimizing channel mixes, and driving engagement through data-driven segmentation and cross-channel personalization. The ideal candidate will leverage CRM platforms and analytics to improve retention, loyalty, and overall customer experience.

Responsibilities

Oversee CRM strategy team to plan and implement complex marketing campaigns
Develop and optimize customer journeys and segmentation strategies
Orchestrate cross-channel personalization and manage campaign performance

Skills

About PrizePicks

prizepicks.com

Headquarters

Atlanta, Georgia, United States

Company Size

201-500 employees

Founded

2015

View Profile

PrizePicks is a mobile-first sports-picks platform (branded as “America’s #1 Sports Picks App”) that lets users make simple Over/Under-style predictions on player stats, team outcomes, and pop-culture events. Users combine picks to win multipliers — the platform advertises payouts up to 2000x — and emphasizes low-friction play with small entry amounts. PrizePicks runs promotions for new users (e.g., play $5, get $50) and is available as native apps for iOS and Android. The product targets casual fans and competitive players looking for an alternative to traditional fantasy and sportsbook formats.